So How Do You Start?
- First, understand the purpose of swag within your organization. Are you trying to drive traffic to your booth or thanking existing clients?What really drives buying decisions by your prospects?
- Second, identify alternatives that meet your objectives, but are less harmful to the environment.
- Typical Swag: Water bottle, USB drive, foam toy, pens, branded t-shirts, tote bags.
- Alternatives: Gift card, local food or beverage item, cash bingo, donation to charity, headshots by a photographer or just a really great product demo.
- Typical Swag: Water bottle, USB drive, foam toy, pens, branded t-shirts, tote bags
- Alternatives: Invite clients to dinners/, drinks, or organize a free training or educational session, free headshots by a photographer or a charity donation. talk
“But won’t my clients expect swag? Everyone else is giving it!” By telling clients why you are not giving typical swag you can overcome the fear of being an outlier, and actually open up a whole new line of conversation with people who stop by to see you!